New Perryopolis business focuses on marketing, branding
Rebecca Devereaux|Herald-Standard
Face2Face Marketing owner Scott McAfee stops for a portrait inside his new business location in Perryopolis. McAfee started Face2Face Marketing about 7 years ago, with the goal of providing assistance in areas of branding, marketing and web design.
Rebecca Devereaux|Herald-Standard
An example of design work made by Face2Face Marketing for a client.
Face2Face Marketing located off of Route 51 in Perryopolis recently moved into Fayette County from it’s original location in Monessen. The professional marketing company offers branding, marketing and design needs locally and globally.
In an economy with an increasing demand on digital marketing, a new Perryopolis business has opened its doors to help clients take their business to the next level.
In what was once a fruit market, a bakery and more recently a pawn shop along Route 51, now sits Face 2 Face Marketing.
“We can help you out, no matter how small,” said Scott McAfee, principal of the marketing company. “Whether you’re a small startup, or a thriving Fortune 500 company, we can help you with marketing.”
“It’s really about helping everyone locally with branding, web design or marketing,” McAfee said. “That’s where business is going.”
The company, which employs around 15 people, is equipped with professionals to develop and design websites from scratch. They can also design logos and branding strategies, and work with partners to see that the final, tangible product is created.
“If you’re not online or digital, people aren’t finding you. It’s hard to compete,” he added.
According to McAfee, startup companies often fail not because a lack of revenue, but rather a lack of marketing.
“A lot of people wing it, or use their nephew, and that’s why they fail,” he said. “People can tell, maybe subconsciously, that this is not a good company, not one they believe in, just based on looks.”
With a background and education in marketing and art, McAfee started the business with a concentration in event marketing seven years ago.
“It quickly extended to branding,” McAfee said, adding that they would create elaborate graphics and products to be used at trade shows. Clients would enjoy them so much that they would ask to use them in their company’s brochures, leading to the expansion of the company, he said.
He coined the company name from a term commonly used in marketing, face-to-face marketing, which describes the client relationship process in their industry.
Over the years, McAfee said he’s also become knowledgeable in a lot of areas, in everything from gun barrel manufacturing to mining operation facilities.
“You have to become an expert at the topic to fully tell its story,” he said. “You can’t pretend to know.”
Though their location has shifted from Monessen to along I-70, they now call the building across the road from Foxes Pizza Den.
“We did a ton of work, and we’re still not totally done,” McAfee said. The renovations were completed in just a matter of months since its purchase in November 2016. “It’s really evolved, and it’s an asset for us now.”
Within a year, however, McAfee said they hope to expand out the back and up another floor to accommodate their needs.