KDKA-TV’s Pittsburgh Today Live turned the spotlight on Fayette County as it recently broadcasted the show from Neubauer’s Market House in Uniontown.
Co-hosts David Highfield and Mikey Hood did five live segments from Neubauer’s - all decked out for the holidays - and ran pre-taped segments on Christian Klay Winery and Ridge Runner Distillery in Chalk Hill, Titlow Tavern in Uniontown and Pleasant Valley Golf Club in Bullskin Township on their Nov. 6 show, emphasizing the area as a tourist destination.
Steve Neubauer, owner, has been doing segments about floral and decorating trends for 16 years on PTL, but this was the first time the show came to his store. Neubauer said the broadcast came about through a partnership with Laurel Highlands Visitors Bureau.
“We were fortunate enough to be awarded a tourism grant through the county hotel tax so we used it to broaden our partnership with KDKA,’’ said Neubauer. “We have worked hard over the years to make this a destination. Tourism is so important to the county. People want tourists to stay overnight but this works even as a day trip. People can come here and shop, and eat at restaurants.’’
Ann Nemanic, LHVB executive director, came to watch the live broadcast and offer support.
“The Fayette County tourism grant allowed Steve and his team to promote Neubauer’s Market House on KDKA and Pittsburgh Today Live,’’ said Nemanic. “This elevates Uniontown, Fayette County and the Laurel Highlands in the eyes of their viewers.’’
Nemanic added, “During the holiday season, it’s important for Laurel Highlands to be recognized for its retail, light displays and restaurants that have a holiday focus. During the season, people are looking for a destination. For some, it’s a resort. For others, it’s a nice weekend destination for shopping, enjoying a glass of wine and seeing the beautiful light displays throughout the region.’’
Jill Neely, PTL producer, agreed, noting, “This is a destination. It’s just 49 minutes from Pittsburgh on the Mon Valley Express. It’s definitely a great day trip for Pittsburgh.’’
Highfield and Hood took a break from going over their script to share their thoughts.
“Steve has talked about the Market House before but until you’re here, it’s hard to grasp how big it is and how cool,’’ said Highfield.
“This place is nostalgic,’’ said Hood, talking about the store decor that features a traditional Christmas. “I already started my shopping.’’
The Market House, located at 36 E. Church St., was originally a livery, a place where horses and vehicles were kept for hire. Neubauer purchased the building in 2008 and renovated it into this popular store. The PTL show was broadcast the hour before the Market House officially launched its Christmas open house. Even Santa Claus showed up for the festivities.
During the show, Highfield and Hood emphasized how close the Laurel Highlands is to Pittsburgh, mentioning a variety of activities, such as hiking, biking and whitewater rafting, as well as places such as Ohiopyle State Park, area resorts and Frank Lloyd Wright-designed Fallingwater and Kentuck Knob.
Neubauer talked about the business and his family with appearances by his wife, Roberta, mother Doris Ann, and son Joe, also mentioning his son Robert.
An invitation-only crowd watched the broadcast.
Guests included state Rep. Matt Dowling, R-Uniontown, who commented, “Downtown Uniontown has become something people travel 40 to 50 miles to get to. We’re seeing that with multiple businesses and Steve is one of the forefathers of that movement that is bringing people into downtown Uniontown.’’