Jackson Farms of New Salem is now part of Pennsylvania’s Ice Cream Trail.

Be Local means supporting Pennsylvania farmers by enjoying that cold-and-creamy goodness known as ice cream.

“The goal is to promote the dairy industry,’’ said Bill Jackson. “Any help we can get is appreciated.’’

Now in its second year, the ice cream trail is a partnership of Pennsylvania Deptartment of Agriculture’s PA Preferred program, Deptartment of Community and Economic Development’s PA Tourism Office and the Center for Dairy Excellence.

“The only thing better than eating delicious ice cream is knowing your purchase supports Pennsylvania farms and Pennsylvania’s economy,” Secretary Russell Redding said in a release kicking off the program. “Learning the story of how food is made and seeing that connection between the cow and the cone adds even more fun.”

Carrie Fischer Lepore, assistant secretary for the state DCED, noted in the release, “The dairy industry is an important part of Pennsylvania agriculture and our economy as a whole. We’re proud to support that industry through these ice cream trails. These ice cream trails help tell the stories of Pennsylvania’s ice cream makers and how their ice cream is a truly home-grown treat for families to enjoy all summer long.”

The agriculture department reports dairy is the largest sector of Pennsylvania’s $135.7 billion agriculture industry, contributing $14.7 billion annually to the economy and supporting 52,000 jobs in the state.

Last year, the partners kicked off the Choose PA Dairy: Goodness that Matters campaign to support the state’s dairy industry by educating consumers on how to find and buy locally produced milk, and why it matters to the economy and health of its residents.

Jackson said, “The dairy industry has been struggling with low prices so Pennsylvania is making an effort to support it in different ways.’’

This year, Pennsylvania offers three ice cream trails and a passport for visitors to earn prizes.

Jackson said, “If people have the time and ability and like ice cream, it can be a fun thing to do.’’

Jackson Farms is part of the Western Trail, which has nine stops, including The Creamery at Penn State University in University Park.

“Jackson Farms Dairy is a family-owned and operated local dairy farm and convenience store located on Route 40 in New Salem. Jackson Farms specializes in homemade, hand-dipped ice cream in a variety of flavors and is known for its chocolate milk,’’ reads a description on the VisitPA website.

Pennsylvania is also offering South Central Pennsylvania and an Eastern Pennsylvania Ice Cream Trails for a total of 32 stops throughout the state. VisitPa.com explains the trails offer a variety of experiences from urban to cow-to-cone.

More information about creameries on the trail, including a downloadable passport, can be found at visitPA.com/scoops. Visitors who share photos from the trail using #PursueYourScoops may be featured on visitPA’s website and social media channels.

Those interested in joining the Be Local Network can contact Ted Flowers at 724-425-7231 or by email at tflowers@heraldstandard.com. Discount cards are available at the Herald-Standard, 8 E. Church St., Uniontown, and at the Greene County Messenger, 32 Church St., Waynesburg.

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