‘Sweet’ biopic brings movie magic to Brownsville
Anyone driving through downtown Brownsville last week might have thought it was just another summer of road repairs, with crews working diligently across the area.
But behind the scenes of construction lies something much “sweeter” – a touch of movie magic – as areas throughout the downtown were transformed for an upcoming biopic about Milton Hershey, the founder of the renowned Hershey Company.
“In the Brownsville area, we’re going to be building sets for four different cities at eight different locations. When we film, we’ll use some of the area to represent Philadelphia – the library will serve as Hershey on one side, and on the other side, it will be Denver,” said assistant location manager Shaun McGhen.
The upcoming biopic, set for release in 2026 to coincide with the nation’s bicentennial, will chronicle the story of Milton Hershey, a man who faced early setbacks but ultimately built a legendary brand and left a lasting legacy, according to the movie’s website.
Brownsville’s cinematic ties run deep, showcasing its historic architecture and authentic small-town atmosphere as a filming location. Over the years, the town has stepped into the spotlight multiple times such as in 2020 when the borough served as the backdrop for Netflix’s “I Am Not Okay with This.” In 1984, it set the scene for “Maria’s Lovers,” and in 2013, it appeared in the thriller “Riddler” starring Val Kilmer.
“There’s so many things that can make this an attractive spot for filmmakers,” McGhen said. “This place has that kind of American rust feel to it.”
The location manager explained that a key reason for choosing Brownsville as a filming site was the distinctive look of the Market Street intersection and the nearby Flatiron Building. McGhen said the borough’s cooperative attitude and willingness to work with the production team played an important role in the decision, too.
“Brownsville is always on board to have movies here. … They’re excited about the idea of films being made here,” he said.
Last week, Dandelion Media and Hershey Entities announced the full cast of the movie, including Finn Wittrock (“American Horror Story,” “La La Land”) as Milton Hershey and Alexandra Daddario (“White Lotus,” “Mayfair Witches”) as his wife, Catherine “Kitty” Hershey. The cast also includes Alan Ruck (“Succession”), Richard Kind (“Only Murders in the Building”) and David Costabile (“Breaking Bad”).
Brownsville Mayor Ross H. Swords Jr. said while movies might cause some minor inconveniences, such as traffic delays, the borough ultimately benefits from the exposure of being featured in a major motion picture.
“In my opinion, I love when movies come here. Not only does it support the community, but it also encourages people to shop locally, dine at our restaurants, and visit our stores. I think it has a positive impact and brings money into the community,” he said.
The mayor also noted that bringing in skilled laborers to work on buildings helps beautify the area, as the projects give a fresh look to some of the vacant buildings.
Laura Argenbright, senior director of creative strategy for GO Laurel Highlands, the county’s tourism agency, echoed those sentiments.
“While there may be some minor inconveniences, they are far outweighed by the buzz generated,” Argenbright said. “It creates a lot of excitement on social media and through news stories, which helps raise awareness of the community.”
She also highlighted the economic benefits.
“There are tangible economic impacts. Local residents are hired for various crew positions, and everyone involved tends to shop at local stores and stay in area hotels. The immediate result is a noticeable influx of activity and economic vitality in the region,” she added.
One of the institutions hoping to share in the movie’s spotlight is the Brownsville Library, which is being featured in the film. Library Director Lori Barron expressed her hope that telling the story of Milton Hershey will bring recognition to some of the historic landmarks around the borough.
“We have a lot of history here that people may not even realize,” Barron said. “The library itself is nearly 100 years old, and Union Station is even older. We also have a church celebrating its 180th anniversary this year. There’s so much rich history here, and I’m excited that the movie might help shine a light on it all.”
Another location eager to share in the film’s spotlight is The Sandwich Shop & Deli located on Brownsville Avenue.
“I’ve definitely seen more people coming by since they started filming, which is exciting for us,” owner Sabrina Walters said.
Both the interior and exterior of the shop will be used for filming, she said.
“It’s a bit surreal to think that my small shop will be part of a big Hollywood production. I feel like I’m part of history now,” Walters said.
Another building expected to be part of filming is home to the Mon Valley Academy of the Arts. CEO Mark Smith said he and his staff are “delighted” that the academy is going to be part of the filmmaking process.
“(T)he crew will be transforming Brownsville to replicate an 1890’s scene, specifically at the Peter J. Daley Cultural Center, which will be part of the filming. One of our board members will even be featured as an extra,” Smith said.
Smith emphasized the significance of this opportunity,
“We’re really excited about this. It supports our performance center, highlights the historic value of downtown, and aligns with our long-term vision for revitalization,” he said. “We’re very excited to be part of this historic project and look forward to seeing how it benefits our community and arts initiatives.”
Filming takes place from June 16-18.
Casting call
Paid extras are being sought for “Hershey” to portray a diverse array of characters from the late 1800’s to early 1900’s. Extras will be compensated $225 for a 12-hour day, with shorter days for minors.
Extras should have their own transportation to and from filming locations. Additionally, there will be a mandatory costume fitting, as well as a hair and makeup consultation prior to filming, which is compensated at $50 for sessions lasting two hours or less.
For questions emails mosserextras@gmail.com, or apply online at https://www.nancymossercasting.com/.