Go Laurel Highlands recognized for marketing campaign
Go Laurel Highlands, the destination marketing organization for Fayette, Somerset, and Westmoreland counties, was recognized for its 2025 winter campaign.
The Public Relations Society of America’s Pittsburgh Chapter selected Go Laurel Highlands for a Renaissance Award in the Influencer Relations Category. Eric Knopsnyder, director of public relations and community development, and Laura Argenbright, senior director of creative strategy, accepted the award at the Renaissance Awards on Jan. 29 at the Sheraton Pittsburgh Hotel at Station Square.
The awards honor the region’s top public relations, marketing, and communications campaigns, tactics, and practitioners for outstanding creativity and impact. Go Laurel Highlands was the only destination marketing organization recognized among leading public relations firms from across western Pennsylvania.
The organization’s Winter Hangout brought nine content creators from across the country to the Laurel Highlands for a three-day experience featuring more than two dozen stops throughout the three counties. The itinerary highlighted outdoor recreation, dining, craft beverages, and distinctive lodging.
Participants stayed at Log Cabin Lodge and Suites in Donegal, enjoyed cross-country skiing and hiked to scenic locations including Jones Mill Run Dam in Laurel Hill State Park and Cucumber Falls in Ohiopyle State Park. They bowled in Ligonier, dined in Somerset and experienced hands-on animal encounters at Living Treasures Wild Animal Park in Donegal – capturing and sharing the journey with their audiences along the way.
The Winter Hangout generated more than 300 digital assets, including 17 collaborative posts with Go Laurel Highlands. The campaign produced 1.5 million views, 1.1 million impressions, and 73,000 engagements, reaching a combined audience of nearly 850,000 followers.